Released on = February 21, 2006, 10:17 am

Press Release Author = Cheerans Lab (P) Limited

Industry = Entertainment

Press Release Summary =
The century old Cheerans group head-quartered in India launches www.Vethealth.com, a
world class information resource for animal lovers across the globe.

Press Release Body = This is the first time an Indian company launches an online
venture towards the Global Animal Care community. Though companies in India are now
focusing on BPO for International majors, this innovative venture takes a unique
identity by intra-diversification within its traditional stronghold.

The site, Vethealth.com is spearheaded by one of India\'s oldest Animal Health
Products company, Cheerans Lab (P) Limited which is part of the Cheerans group
founded in 1904. Though the company has numerous brands in its operational domain,
the site www.vethealth.com does not contain any mentioning of its huge product
leadership and capabilities and this excites industry observers.

Meanwhile, it may be recalled that vethealth.com has earlier won accolades as one of
the \"Best 150 Internet ideas\" out of 4500 participants in the IV2K programme.
Company had then refused venture capital infusion as it wanted truly to be a
non-commercial venture without stakes dilution. Since then vethealth.com has grown
tremendously catering to the companion animal segment. The company is also in the
preparation of a few more interesting online ventures in the animal care segment.

\"What vethealth.com aims is to cater the animal owners and veterinarians with
unbiased information. Many times, customers land at commercial sites with a twist to
scientific facts\" explains Mr. Anoj J. Cheeran, Director of Operations who is
over-seeing the group\'s online ventures.

The interesting feature of the site is that there are no much colour graphics and
pictures which makes the site navigation very easy for dial-up access too. Further,
every news and article published on the site is also sent to the desk top of the
eMagazine subscriber, which again is given free. This subscription can be taken on
the site or by directly visiting www.vethealth.com/join

Further, Vethealth.com is now technically reviewed by the world renowned
veterinarian Prof. Dr. Jacob V. Cheeran who is an internationally acclaimed
scientist in veterinary and wildlife issues. \"The huge database with us helps to
provide a world class informational source for veterinarians alike.\" says Dr.
Cheeran who is also an International elephant expert.

Many subject specific informational sites have access restriction and fortunately
vethealth.com is an exception to this and a delight for animal lovers across the
globe. "This venture gives the company a quick International reach with subscribers
from across the globe within a short span of time, also with tremendous feedback
pouring in.\" describes Mr. Anoj.




Web Site = http://www.vethealth.com

Contact Details = Cheerans Lab (P) Limited
Animal Health Division
New Church Street
Trichur 680 001, Kerala
India

info@cheerans.com